Writing
Articles
Notes on building, buying, and running software products.
Keeping Software Simple Is the Hard Part
Most apps don't die from missing features. They drown in the ones nobody asked for.
Read ArticleHow To Validate Your App Idea (For Starters)
How to validate an app idea without over-planning — build it for yourself, talk to real users, scope the market and technical risk, and know when to drop it.
Read ArticleHow To Build an App
My nine-step roadmap for solo developers building a simple, sustainable app business — from validating the idea to launch, monetization, marketing, and maintenance.
Read ArticleMy Simple, Productive, and Rewarding To-Do List Routine
The simple weekly to-do list routine that finally stuck for me — one reusable Apple Notes checklist, planned a day ahead, that also shows what I got done.
Read ArticleThe Simplest Way to Create Email Templates in Apple Mail
A quick way to manage reusable email templates in Apple Mail — using the Signature feature instead of Drafts, so they're one click away inside the editor.
Read ArticleMission-, Vision-, and Strategy Statements – What They Are and How To Craft Them
Mission, vision, value, and strategy statements — what each is, why they matter, and how to craft them, drawing on Collins & Porras and Collis & Rukstad.
Read ArticleGlobal Expansion and the CAGE Distance Framework
The CAGE Distance Framework — Cultural, Administrative, Geographic, and Economic distance — and how to apply it when taking a software product into foreign markets.
Read ArticleCompany Valuation: An Overview for Founders and Owners
An overview of company valuation for founders and owners — revenue and profit multiples, perpetuity value, enterprise and equity value, DCF, and EVA, with the formulas.
Read ArticleGood Design: A Practical Guide for Small Startups
Practical, low-resource ways a small startup can build products users love — empathy, customer support, and treating product management as everyone's job.
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